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UX + Frontend Design
Analysis, Ideation, Wireframing, UI Design & User Testing
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Technology
Design System, Bootstrap, Exportable HTML, CSS and JavaScript
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Modular System
Admin Section, Web Booking Engine, Reservations System, Channel Manager, POS
Case Study
Soda Digital partners with ResPax, Australia’s leading tour reservation software company to improve the UX / UI of their booking systems and product suite.
ResPax Tour Reservations Software is used by 1000’s of businesses to reach millions of customers globally, from day operators through to large internationals such as the Bali Hai Group.
Customer satisfaction is crucial to the success of ResPax. However, despite high engagement with its products, the company’s User Interface (UI) assets were outdated and not meeting the digital expectations of customers according to General Manager Scott Pithers.
"ResPax had a complicated tapestry of legacy UI to clean up, from admin systems through to booking calendars and sales funnels. Literally 100’s of screens, menus, forms, modals and modules amassed over 20 years. The job was too big for an in-house project. With the UX and design expertise bought by Soda Digital, I was confident we’d quickly realise value buried in our suite of enterprise, cloud-based, POS and channel manager software," said Pithers.
The project ran smoothly. Soda Digital conducted research around the user experience to identify goals and scenarios, creating the basis for a common visual language, design system and road map for a successful project. Major challenges were the complex workflows in tourism and designing for the contextual needs of B2B and B2C users in one system. They also included giving users the freedom to customise their own environment, while enforcing best practice.
Pithers said Soda Digital has made a profound difference to the customer experience and the usability of ResPax software. "The new UI is easy to navigate and easy to use. Responsive design ensures a seamless journey across different devices and resolutions, including mainstream tablet and mobiles. We now have world-class software suite with well-organised menus, consistency, clean layouts, conventions, modern typography – the lot. Soda Digital has given us a unique competitive advantage."
